The Purple Saturday Awards highlight organizations that create a visible impact for persons with disabilities through strong offers or measurable inclusion initiatives.
Announced award categories include Best Offer for Persons with Disabilities by Stores, assessed through factors such as offer duration, discount percentage, and product variety.
The awards also include Best Initiative for Promoting Inclusivity, considering physical and digital accessibility for people with mobility, visual, and hearing disabilities.
The purpose is not only to recognize discounts, but to encourage better service, broader choices, and repeatable inclusion practices across the market.